Virtual Lunch & Learn
Sun Tzu and the Art of Marketing
After reading Sun Tzu’s “The Art of War” for the second time, Vince Vanni with Vince Vanni & Associates became aware of the wide range of applications this book has in marketing in this area.
Upon researching the concept, he realized that he wasn’t alone in noticing these applications. Marketing is often a competition for customers. The adage that “There’s plenty of business for everybody” may apply in New York or Chicago. However, in smaller markets, if you want to increase business, you often must take it from the competition.
Vince will discuss how Sun Tzu’s practical strategies and tactics can enhance your ability to increase the market’s awareness of what differentiates you from others.
Date and Time
Friday Oct 9, 2020
12:00 PM - 1:00 PM EDT
Friday, October 9, 2020
12:00 pm-1:00 pm
Location
The Greater Hernando Chamber of Commerce
Zoom Platform
Fees/Admission
No Cost
This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people.
