Marketing to Grow Your Business - Pasco-Hernando SCORE

Marketing to Grow Your Business 
This 2-hour seminar focuses on how to profitably grow your business. 
We begin by conducting a growth audit with emphasis on planning, marketing,
and human resource availability, followed by analysis of factors affecting growth
and expansion.  You will learn how and where to find some of the answers about
what works and doesn’t work, what information is required to write a sales &
marketing plan, how to profile your customers, determine the best type of advertising
and/or promotions, what you can learn from your competitors, and how to analyze
your program’s effectiveness for best return on investment. Instructional handouts
and materials will be distributed to all seminar participants.
·       Market Research – its importance, sources, and usages
·       Developing a Sales & Marketing Plan
·       Target marketing using demographic profiles of customers
·       Analyzing economic factors and competition that can affect your business
·       Determining market strategies that give you the best ROI (return on investment)
·       Discussions of promotion, pricing, and channels of distribution
Establishing the advertising budget